MDC Beauty E-commerce Platform
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MDC will play a role in facilitating untact (non-face-to-face, contactless) purchases and creating the soil for live commerce. MDC creates a forum where viewers can communicate with various experts such as brand officials and influencers through real-time comments without going to offline stores. MDC's beauty platform aims to be a video-based beauty platform where users can experience products through video and even purchase them directly without going to the store.
MDC's live commerce has lower entry fees than offline channels or home shopping and enables two-way communication with consumers. MDC plans to strengthen communication with MZ generation (millennials + generation Z) consumers, the main customer base, in line with the non-face-to-face consumption trend.
Develop live commerce solutions specializing in MDC beauty (tentative name: MDC Beauty). MDC Beauty runs live mobile broadcasts, and each episode introduces special products that can only be found at MDC Beauty or hit products that show beauty trends. MDC Beauty regularly conducts beauty live commerce broadcasts that introduce and sell products through real-time videos in partnership with various distribution platforms.
In addition, MDC Beauty builds a pool of popular beauty creators and influencers, and creates and distributes content on the platform. For this type of e-commerce platform business, MDC organizes e-commerce platform system development personnel, marketing experts, and video content production experts.
Sales rate
Purchase conversion rate
Influencer awareness
MDC Beauty is a beauty platform and content distribution platform centered on video commerce. It is possible to share video contents containing various contents such as makeup know-how, product color expression, and comparison of popular items, which can be registered and unique at the same time in the MDC community.
By providing a lively video service that captures the interests and tastes of the MZ generation, and allowing users to purchase products directly from the app, it actively targets “fun-sumers” in their 10s and 20s who pursue fun even if they buy one product.
MDC Beauty strengthens the commerce linkage function so that products used in the content can be purchased within the platform along with beauty information. It provides a variety of contents such as sharing products that consumers use their own makeup, style tips from professional beauty editors, and videos from beauty creators and influencers, allows them to purchase products directly by clicking on the linked product information.
The MDC beauty shopping mall is equipped with a curation system that analyzes the review data that platform users leave on the app to select beauty products in stores. Aiming to store products with excellent evaluations, and restricting store entry when ratings drop. It aims to increase buyer satisfaction with beauty products sold as much as the strict store conditions.
In addition, as a review-based commerce of a new concept, it aims to grow into an incubating commerce platform where selected beauty products that consumers choose are also growing. As a beauty specialty mall, it increases user usage time by combining the content platform purchase function of the manufacturer's brand and advancing product expertise and curation.
MDC Mall is not only an online mall for purchasing products, but a platform where users can experience and enjoy various contents, and plan to actively promote synergy with domestic and foreign online and offline beauty companies.
